How EZ Plans Architects uses instant pricing to scale by 200%
CUSTOMER OVERVIEW
EZ Plans Architects is a prominent design firm based in Los Angeles, renowned for completing over 1,000 projects, primarily focused on residential remodels, additions, and ground-up single family homes. More recently, the firm added multi-family and light commercial projects to its service offerings. Operating in the highly competitive California market, EZ Plans is dedicated to delivering world-class service to its clients.
CHALLENGE
Establishing a Competitive Pricing Strategy
Like many architecture firms, EZ Plans faced the challenge of positioning itself within a highly competitive landscape using a viable pricing strategy. While committed to providing value-driven architecture services, EZ Plans found itself in a unique situation: its fees were considerably lower than most full-service architects but deliberately higher than budget-focused firms. To compete effectively, EZ Plans needed a consistent and easily calculated pricing strategy across various project scopes.
SOLUTION
ArchiTech’s Customizable Pricing Tool
ArchiTech’s innovative pricing configurator enabled EZ Plans to establish and clearly outline its base pricing across all project types. The configurator allows for incremental fee adjustments based on critical factors such as square footage, project amenities, and additional services. Once the configurator is fully populated, it facilitates the auto-generation of proposals with just a click, significantly reducing time and operational costs. The tool has also enhanced EZ Plans' ability to convey and showcase its comprehensive range of services, which include design and permit processing, interior finishes, landscape services, contractor bidding, and construction administration.
How EZ Plans reduced client intake time by 500%
CHALLENGE
Minimizing Costs Associated with Unqualified Leads
As EZ Plans’ five-star reputation grew, the firm encountered a surge in incoming leads. It soon became evident that time spent on unqualified leads - often resulting in costly site visits and lengthy consultations - was unsustainable. Many leads had unrealistic budgets or were unable to afford the services they sought. The firm needed an efficient way to provide potential clients with immediate visibility on pricing as a way to screen incoming inquiries.
SOLUTION
Streamlining the Quoting Process with ArchiTech
By leveraging ArchiTech’s pricing tool on their website, EZ Plans was able to automate the quoting process, offering instant pricing proposals to prospective clients. This pricing visibility allows clients to assess whether or not to proceed, saving both parties valuable time and resources. The commitment to pricing transparency has become a cornerstone of EZ Plans’ success since implementing ArchiTech’s pricing tool, fostering responsiveness and efficiency in their client interactions.
EZ PLANS WEBSITE PRICING TOOL USAGE
Over the 12 month period ending on June 2024 a total of 2,188 users entered the pricing tool on EZ Plans website. 228 of these users completed the requirements to self generate a proposal, resulting in a respectable 10.4% additional qualified lead engagement rate.
Single Family
Multi-Family
Commercial
CONCLUSION
The integration of ArchiTech’s pricing tool has transformed EZ Plans Architects’ approach to pricing strategy and lead management. By automating the quoting process and enhancing pricing transparency, EZ Plans Architects has not only streamlined its operations by 500%, but also solidified its position as a leader in the competitive architecture services market of Southern California.